As for the will they/won’t they ending to the city’s first national LGBT television spot, he says, “There’s an air of mystery. “Yes, there’s some irony there,” Snow says. Nevada is not among the 24 states (and District of Columbia) that have legalized same-sex marriage. Unlike their straight counterparts, gay tourists don’t have to worry about inadvertently getting hitched after a weekend of debauchery. “We have a lot to offer LGBT visitors,” he says. Las Vegas first began targeting the LGBT market in 2008 to boost visitors during the recession, says Randy Snow, chief strategic officer at R&R Partners in Las Vegas, the advertising agency that created the ad and famous “What happens here, stays here” slogan. (In 2013, Philadelphia ran “Get your history straight and your nightlife gay” television spots, but only in regional markets on Bravo and Style Network). “This feeds into the anxiety that many women have about their husbands.” (Or, at least, the anxiety of all the women that have typed that question into Google.) “On the other hand, the commercial could be the first mainstream commercial that targets bisexual people,” Witeck says.
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1 result that comes up is ‘gay,’” he says. “If you type ‘Is my husband…’ into Google, the No. Is this effective advertising? “It’s troubling in one way because women may hate it,” says Bob Witeck, president and founder of Witeck Communications Inc., a public relations firm in Washington, D.C. “You gentlemen ready to check in?” she asks. When the woman walks away to freshen up, another man comes along and the receptionist assumes they’re together.
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The ad, running on Bravo TV, E! and Logo TV, features a man and woman checking into a hotel. The new installment of the “what happens here, stays here” campaign, however, suggests Sin City is a place where a man can cheat on his wife or girlfriend – with another man.